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Leon seeks review after ‘superfoods’ salad name ban – Marketing Week


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Leon seeks review after 'superfoods' salad name ban
Marketing Week
The ASA says: “In any event, 'superfoods' and 'superfoods salad' were descriptive rather than distinctive words such as to make it unlikely that the advertiser would have established sufficient goodwill and recognition in them to give rise to a …

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